1000 Singapore's

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We believe that to some extent retail industry has a a positive correlation to the tourist inflow , we write after a visit to Singapore which is considered to be a role model for the retail and tourist correlation , as they market shopping and holidays together in an aggressive way along with say a Dubai .

Come to think of it Singapore has come out of "nothing " and still runs and thrives on it ,ie whatever has come out of Nothing .Singapore has created man made tourism destinations backed up with some aggressive marketing and some value added selling like photography , retail stores for souvenirs. Add to this a strong tourist friendly culture , they have a winning model which rocks .

Switching to India its well everyone knows we have huge amount of potential , with a lot of heritage and natural destinations to showcase , but here are our thoughts to make India going the Singapore way .

i) create 4 man made tourist destinations in the 4 regions of the country ie south , north , west and east , put the works behind them , get it close to a couple of big local heritage sites , run them on an extremely tourist friendly manner , and as a profit centre use the Singapore zoo/water park , island route . There is business sitting here and would need some corporate involvement backed by the goverment .

ii) Communicate Tourism friendliness :In the long term we need to communicate more on the need to be tourist friendly at all touch points , in this line the current "Attithi deva bhavo " campaign fits the bill , it needs to have a long term view and needs to be go on , backed with a lot of initiatives to propagate this culture within the key touch points such as hotels , taxis, airports , trains , shops etc , say award program for the best customer delight mystery audit or so on .

iii) Marketing of India :The Incredible India campaign is on and the latest one is awesome , check it out here http://www.youtube.com/watch?v=rNWeBVBqo2c we need more !

It goes without saying we have the potential , the destinations , backed with tourist friendliness culture propagation( which needs to develop ) and strong marketing we easily would have 1000 Singapore's in our back yard ! this should have an overall retail business effect ,what say ?




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