Sales & MarketZing !

2017 , before it ends , has been one eventful year , quite a journey by itself , here goes a gist of the journey ! From established to the New : the year began with an assignment in a New  setup , this after a decent run with a very good Indian setup , left all established threads and had moved on , smaller setup  , where work had to be largely done by everyone , and not a selected few :) ! , worked at fixing the positioning dilemma  , business started trickling in , fixed some tech aspects , made VC pitches myself  , enjoyed the stint as along with the team we got things moving !   ... From something to Nothing :: .... then sudden closure of another assignment happened which was under discussion for almost 6 months , and thus was headed to a new assignment outside the country , so left the new setup and was headed to foreign shores , almost had packed up and was ready to fly , suddenly a  very unprofessional mail came saying no role due to " restruc...

As we walk into another new year 2018 ( time does fly in a bullet train ) , here is a quick take on what could life look on our planet after 100 years  Earth will be buzzing with population of around 12 billion  from around 7 billion currently , making every resource scarce and fought for or over valued  Robots vs Humans -  men will do the "thinking" job mostly  , and the robots or AI will take over the "Doing" part. New Diseases due to increased life span beyond 100 years , will have its own set off challenges , current diseases cure would have been found . Life Humans will be close/discovered  paths to Immortality or cloning in a big way of human parts and other living beings .One could be immortal by cloning ! Water - recycling from the Sea will be a norm , reverse osmosis will be cheap. Water will be scarce ! Space colonisation - men will be in the midst of  colonisation of  other planets with proper living technologies...

Here is  a snapshot of some very interesting origins of what has now become  Traditions  and their Marketing connections  . Rudholph the Reindeer -Invented to drive Sales in Montgomery Ward Stores , Idea was to give a kids book free with  Sales in the stores , it turned out to be a big hit ! Black Friday - Started by retailers to generate interest in a big way , the "black"day was also an attempt to move on from the connection with discounting or losses with "Red " Sending Kit Kat to Japanese students , started due to similarity of KitKat and Japanese term Kitto Katusu , which means "you will surely win", and the Japanese used this connection to wish students using Kit Kat as good wishes The Red Santa , while it does give you a mythical feeling , it came up via Coca Cola in a big way , to sell their bottles of course..And add to it Secret Santa ,games too now . Singles Day - started by Chinese Singles Student , is a harmless way to go fi...