Sales & MarketZing !

Ask the hardcore front end operations the majority would say that Visual Merchandising function makes Front end operations life a bit interesting .....Yes the science behind JO DIKTHA HEY WOH BIKHTA HEY , if it is treated with some science and data , and there is a plan to it , dead stores or products can suddenly come to life by VM , for instance a simple thing like a tie , has an estimated 70 -80 ways to be tied !!!,A dead window with proper lighting etc and display can be an open invitation to customer to enter the store . VM influences are experienced at the following points :: Store Windows :: Section Store Layout design Mannequin displays Cross promotional displays VM has a role in Selling more /presenting the store to the customer /reinforce the store or retailer proposition among consumer minds . Vm was a highly skilled function , and a few experience professionals where good at it , a Good VM Hand has to be extremely creative /good team player ( otherwise the front end will n...

Be it Lifestyle retail or non lifestyle retail , getting into the Women hearts and minds would be the key to a Retailer sucess story ! Maybe money is spent on researching this .but my reading is as the follows :: Insights into the Indian She on Retailing ! Indian She :: is not loyal on the store /retailer front, whoever gives her a good reason to visit would find her there Indian She :: Kids have major say in deciding where to spend and where to try .A Retailer with good toys section / plus say a Mcdonald s as an anchor should not have a problem Indian She :: is still comfortable with her local small stores , organised retail or big hypermarket visits are looked as a family outing ie once in a while phenomenon , not even a monthly one . Indian She :: Would keep an eye for best offers which she will keep talking for some time , say if she has been given a rice cooker with 25 kgs of rice , the friends circle would know .She is a good word of mouth adverstising medium ! Indian She ::Is mo...