Sales & MarketZing !

While we see old/legacy  brands getting their strategy right on the Social media or getting better in new age platforms , or some  trying to reinvent  , there are categories where the rug is being pulled out of the big brands feet , some slowly ,some fast ! So why is this happening  The New millennials need to see/try  fresh brands and not what their great grandfathers or grandfathers/fathers   have used , the world is full of  new millennials , their needs are different and they are becoming the "core consumers "for many categories ! The old brands took their traditional approach of marketing , distribution , and were good/very good  at it , however being good also sometimes puts you into a blind spot , many havent seen this need coming till the new  brands started making it big Its become a lot more easier to create visibility among millions  of prospective consumers , you dont have to be at the mercy on the HIGH COST , ...

its often said that what goes around - comes around , a little while back  it was a mad rush of offline brands trying to get into the online bandwagon , now it seems online brands want to get offline , here's our reading of  the Why ?  online space has  tried its best  bringing experience of buying using technology , however look , feel , touch are all still a gap  Growth cant come only from discounting and burning internet advertising spends , growth  can also come from classical distribution expansion  . Online has got stuck with discounting   with a number of consumer, its become a bargain world . do the Omni Channel act ,  offline PLUS online , why give away space to offline competition  for some startups , a differentiation move to keep  investors happy and still interested 😉 the offline space is  still the Giant Market Cake , so why not eat a piece of this everyone is doing it , why be left behind !...