Sales & MarketZing !

Its no surprise that a couple of old trends seem to be coming or already in fashion in a big way .It goes on to prove times might change human needs for some product / trends will not change ...here we go with some trends that have come back with a bang , or atleast trying to come back with a bang  Cycling , is  "now the poor mans golf "  and  is back with a bang ,  be it in commute , exercising , trekking , and for showing off too :) cycles in all forms shapes and prices are getting sold in large numbers and for all ages ..with increase fad towards greener world this market should get bigger . check out some great online cycling websites www.trackandtrail.in  , www.bsa.in  , www.hercules.in Tailoring ,getting one clothes stitched as per your body was an old process which went out of our world seems to be coming back with some interest levels ,maybe not as big as cycling ,its anyways back after the hibernation . Brands are getting on to it , c...

Some awesome TV commercials collection  , hope you guys enjoy them !

.....as mentioned in an earlier post , the world around us is changing and changing fast , without us realising the intelligent softwares are taking over what our most important hardware , the brain used to do , that's to think !  like other domains , Marketing is getting or likely to get disrupted too , some off the disruption is already underway and surely some of us have interacted with Chatbots as an example to start with . here is a quick update on some interesting stuff happening around AI and Marketing , some case studies , to showcase the endless possibilities/ disruptions  ahead  How Albert Drove a Harley :: aDgorithms has AI that want to take over entire advertising campaigns , Albert is the AI that interacts with marketeer and asks for info on campaign , desired outcome , TG , geography etc , and Albert takes over the rest , Harley Davidson has done a pilot with Albert in New York with some stunning results , which are a HBR case study now , please r...

...its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics  Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals/holiday seasons etc  are just one reason for buying More and not the ONLY buying reason like in the past .  So what makes us Buy or Buy MORE ! here is our take on B(u)ynamics ! others have it ! so will have I  ::,classic one that would clearly elaborate this is the recent Iphone/ipad  phenomenon or the good old walkman , you need to be the in thing !  Social Shopping  ! thanks to the influence via social media , need creation has  suddenly become more easier , consumers are more educated and thus as an example the buying of Yoga Mats and Organic Oranges !   buying is like eating out  !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion lik...