Online waali Diwaali !

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This diwali was about brick and mortar retailers vs online retailers for the share grab of Indian consumers ,for the first time we guess in full force ,the battle was fought .




The flipkart mega sale, pre diwali took the winds of some retailers for sure ,while brick and mortars have put up a brave face and have tried to combat this with their own online sites .The sheer power of advertising spends of online players ,backed with deep discounting ,must have hurt for sure !


Online platform is here to stay ,so how does the traditional player counter this ?
i) play along with them in online space
ii)negotiate extra from brands ,which are not available online ,say xtra period of gurantee period
iii)wait and watch till price normalcy returns .
iv) counter online with a campaign on why everything cant b bought without touch and feel .
v)improve experience at the stores to nxt levels ,cut down losses by closing loss making stores


this is going to be tough act ,thankfully India has a large consumer base ,guess both will learn to live with each other in the long run,as both have their plusses and minusses !

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