Market Share is just a Headline ?

Writing after a long long time – Must say the world has changed, our prediction of ecommerce boom has just taken shape or is just taking shape , its another matter at what cost or profits currently . are operators  buying share from the market ? 


As a  marketer , the only thing  that matters most is customers and what they are experiencing  with your product/ service ,and how do we leverage this to get more new consumers  , but most of us  get carried away with the need  off share more than the experience  part , in any product category , share does matter , but how much of this comes in what cost is the issue .

Can a brand garner consumers thus share and then change the business model  when it suits them ?  or it depends on the category , for instance in ecommerce it will be difficult to change the model as stickiness to a platform /firm might not exist , plus price warrior competitors would be still around to mop up .You could still do so with a complete change in your business model catering to say a niche consumers only , say a Flipcart only sells premium stuff from the world to Indian consumer , could be a business model


Can companies do both,  ie gain share AND  profits , yes it depends on the  market environment and the category  again .


Here is our take , market share is important ,but not at the cost of profits , there is no relevance of headline making share , if there is no profits to be had from the operations , what will share alone do to your business , maybe it can give you valuations and you can be another player in the market , but for how long ? ,
like a spice jet  ex CEO , had said , “market share is just  a  Headline “, what matters is customer experience , profits and of course the right share .( lets call it quality market share )