Sales & MarketZing !

we decided to predict the way consumers would shop in the future in the next 10- 15 years , here is our prediction of shopping in the future the future consumer( the current youth and toddlers ) would be completely set of pampered lot , they wud expect everything at their door steps mobile and pc ( e comm) led market place , than only street led ie a majority currently , there would be some big brands getting created in this( mobile and pc ) space soon . shopping would be less frequent ,but done in bulk from large format stores , by a bigger mix of consumers the consumer would be the king , queen and the shopper ! the far flung hinterlands of the country also would have a shopping destination coming up or already up , near by . loyalty programs would run galore for everything , retail outlets would recognise you as soon as you walk in thru rfid or smart cards and guide you to your favourite sections traditional shops wud survive but a majority wud turn out to be delivery store...

saw a couple of interesting sites on the eretail space , which have taken up the niche of catering to online servicing of new born needs , the thought behind this is that when you have a baby at home , commuting to places to get multiple brands and get best deals wud be an hassle for sure , this idea just fits in there . so go ahead check out these firms , fighting for the babies share on the net ! http://www.babyoye.com/ http://www.firstcry.com/ http://www.hushbabies.com/ http://www.babyproducts.co.in/ like mentioned in our earlier post the ecommerce market in india shud boom , thanks to huge increase in access( 3g, bwa , wired broadband, 2g ) , lack of time among consumers , more payment options etc , firms like the above are already drawing the lines around their niche markets in the ecommerce space , the early mover advantage would help , as usual this market in India is also multiple billion dollars !

here is a simple list of 7 things one must do to get retail right , what we term as 7 up retailing! get the customer in , get your location right get more per customers and track it keep your costs down get your mix right of high margins and low margin categories insist on basic service delivery to consumers don't hang on to inventory , liquidate at the best possible rates make money ! retail is not only abt high street visibility :) Agree each one of the above is a big topic by itself !