No waste country !

...have been thinking off late what happens in India is amazing , lets take the old black & white tv sets that one were so used too , a majority must have hit the scrap yard ,but surprisingly we are sure black and white tv's still wud be ON , in most village households , with prices not being 400-500 rs plus new b&w tv's wud be still hot ,No waste !

Think of apparels , after launch of a new collection , the next season would see the merchandise go on discounts , post that if not sold still might go to the brands second store , if no luck there too , then out it goes in a rural bandwagon , and gets consumed , thus a say 1000 rs shirt , gets sold for 100 to 200 rs ( say ) finally ,No waste !

Think of good old bangalore as city that was abundant with Luna's say 15 years back or maybe less , where have all the Luna's disappeared , some say Rural , some say scrap , we tend to believe in the later , again , No waste !

Why look further ,look at our homes itself , you buy a product sometimes not for its content but its container , because we will surely have some use for it at home , its something that nescafe , etc have used cleverly , is the Packaging P of marketing ! No waste

India has its chain of consumer facing front end we mean the buying units , which are very visible ,like retail stores , etc , but India has also has very strong invisible backend which makes it be a No waste country( well almost ) !... it is unorganised and invisible SCM , what say ?