Sales & MarketZing !

Over the years based on experience in working in some serious service oriented firms ,has made one thing clear that one of the ways ( other than marketing , engagement , loyalty etc ) to build up a coterie of consumers who become your brand ambassadors , is to make a consumer service recovery . One doesn't realise that during the worst service crisis and in all the attempts to resolve the issue , we actually end up getting closer to each other we mean the brand and the consumer , and its always noticed that the toughest of the situation and effort to delight the consumer is always a sure shot win , for instance a ticketing mistake on an airways leading to a irate consumer , and after some heated arguments if one were to sort the issue and say if available update the consumer to the business class , wud be a sure shot way of winning the consumer for some time if not for life ! The next time you have a tough customer recovery case which gets sorted out , check it out it cud be a beg...

...have been thinking off late what happens in India is amazing , lets take the old black & white tv sets that one were so used too , a majority must have hit the scrap yard ,but surprisingly we are sure black and white tv's still wud be ON , in most village households , with prices not being 400-500 rs plus new b&w tv's wud be still hot , No waste ! Think of apparels , after launch of a new collection , the next season would see the merchandise go on discounts , post that if not sold still might go to the brands second store , if no luck there too , then out it goes in a rural bandwagon , and gets consumed , thus a say 1000 rs shirt , gets sold for 100 to 200 rs ( say ) finally , No waste ! Think of good old bangalore as city that was abundant with Luna's say 15 years back or maybe less , where have all the Luna's disappeared , some say Rural , some say scrap , we tend to believe in the later , again , No waste ! Why look further ,look at our homes itself , ...