Post the Recession gale !

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Since we are seeing some signs of recovery in the market , post the recession gale that hit , there would be some consumer behaviour changes for sure for sometime till things change maybe , here is our take of what would happen or must be already happening ::

  • consumers would be willing to look at cheaper options rather than the premium positioned ones ,could explain a drop in some premium FMCG brands prices in which switches can be easy say detergents or water

  • Debt would be a on the gun point decision only as stability of jobs and emi payment is the question

  • Savings and Mutual funds should be back again in fashion

  • Spending would be more thought thru and not " for the sake " spend stuff which happened in the hey days

  • Consumers would do a lot of peer check or web based info check before hitting a shopping mall / or store

  • Value for money deals were anyways a hit ,might be a Bigger HIT ,

  • SALE ,SAVE , would be good four letter words for the consumer , like always one might say ..but desire might be bigger this time around !

  • Consumers would do the watch and play game .... >>> would be interesting to see some data on these would keep an eye , your views are welcome ,pls

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