SALE is a good four letter word for the consumer , the market currently is flooded by brand , retailers ,on sale, all at the same time . We must add , there are some innovations that have hit / running in the market to make this period more WIN_WIN for the retailers and the consumers heres our take ::
Flat discount :: during the weekends : A number of brands have moved too , flat discounts during the weekend ( thus no more upto 50 % instead say FLAT 50% ) , thus adding to the weekend craze for shopping .We have also seen differential timing based sales , thus you cud get upto 70 % off say after 9 pm on a weekday ,with some brands
Out off the box ::Bring a lady with you and get a discount equal to the ladies height is one that we loved from Scullers , thus the ladies height is 6.1 you get 61 perct off , and so on , taking the same route we saw the Jealous jeans promo of saying that waist + 21 % sale , thus if your waist is 21" then u get 42 % off .
TOP UPS ::Sale can be peppered up by adding top ups like saying get extra on xyz credit card purchases , or if you are a privilege card holder get extra or even get a one day early sales preview , which Shoppers Stop would do for its Golden Glow shoppers .
Declare a set of days as the lowest price ever day , the case study here being the Saabse Saasta days by Big Bazaar .
Change the dates :: dont do the sale with everyone do it separately ( if you can afford to take the chance ) and make enough noise of it though
Come to think of it , sales is a key period for liquidating a lot of soon to be old merchandise which can be a white elephant , plus as is seen in so many data points the word sale brings in the traffic a good mix of full price merchandise also gets sold .SALE is a good four letter word for the retailer too !
Comments
Pantaloons Fan page wall can win you amazing prizes! Simply post your
msg on our wall and get your friends & family to 'like' it. The
Sweetest & most 'Liked' message will win prizes daily. Plus there is a bumper prize to be won at the end of the week!! Check out our "Big valentine' section to know... the T&Cs of the contest. Also send
special Pantaloons virtual gifts to your friends and family!! Here is the link to grab the opportunity to win goodies daily and weekly - http://facebook.com/pantaloons
Nowadays there are jeans in the most varied styles and cuts. What really matters is what kind of look you want and what will suit your frame best.
The shape and cut of jeans is called a fit and there are many different fits. There are four main names to note and, luckily, the various fit names are pretty self-explanatory:
A snug fit that's snug against the leg and tapers at the ankle. A little stretch is often added to jeans for comfort. Works best with a slim frame.
Still tight but not too tight, this cut wraps around the thighs, knees and calves and is less constricting around the ankle. This is a tight cut that is great for a slender to normal figure.
Sometimes referred to as Regular, this is a traditional style of denim that is cut straight from the waist to the hem. Some variations can be narrow at the ankle. Fits normal to athletic physique.
mustang true denim
Jeans Shop