Big Bazaar Republic Day

Like they say on TV this program is bought to you by ... its time we say that the republic day holidays is bought to us by Big Bazaar ! what was an one retailer initiative now has every retailer caught on to this fascination ,the long weekend this month till 26th January and the Big Bazaar original , sab se saaste 3 din ,is seeing clones left right and centre .The poor consumer is either confused with all the offers or would go to the original one, in this case Big Bazaar .Big Bazaar is estimated to be targeting round 300 crores from these 3 days nationally and thus the great surge in advertising spends too from them hope you have not missed their full page advts !

Come to think of it , its been a brilliant marketing move of creating the 26th January day as the cheapest price day for the year , considering what happened at Mumbai at the Big Bazaar stores , led to near riots ! What is good to note to see the spirit of do something big among retailers in these tough times .

However the point to note is that the category of such stores like Big Bazaar , Total , etc are of the everyday essentials thus the effect of recession etc should be minimal , the blog notices that though the sentiments are generally down, and the news of job losses all over ,but when you look at the shopping and eating out joints the rush is still on, god knows which part of India is effected by the slowdown !