eRetailing , the next Wave !

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Of late , we have seen a flurry of launches in the e retail space , so why are businesses gungho about web space ?

Context !

Post the dotcom bust , yes u are left wondering how did people dream of dotcom 6 years back with such poor Internet backbone available in the country . The estimated broadband figures in the country is just at 3+ million ,ie reported , this number would be slightly higher if you were to add the cable Internet , and operators that take bandwidth from others and bill subs etc , the numbers reported of broadband subsrcibers addition last month was at close 3.5 lakhs , which is insignificant when compared to Mobile subs additions , however it will not be long with the advent of Wimax in certain markets the numbers would swell ,soon ,well almost everything cud get done thru the net ! isn't that good news for lazy bums ,like me !



So you see with the future looking exciting , and with PC prices crashing , there is a flurry among business houses that have got into e retailing or want to ,though you wonder ,with every website having a same set of features to offer , what is the USP ? the only thing that i can see is " deep pockets" to spend heavily on driving traffic to the site , get people to buy , and make them revisit , some of them have an online loyalty point system




Would it work ?

Considering a growing fear factor of going to malls and experiencing the traffic monster , plus with more Indians now used to doing transactions on the net ( yes the horror stories would be there ) this medium will surely do well , don't have the size of the transaction being done already ,our gut says that other than say a travel which is already a big ticket on the net item , shopping on the net is hear to stay for good .


E Retailers list in India :
http://www.storeguru.com/
http://www.rediff.com/
http://www.udrool.com/ ,Coming Soon !
http://www.indianplaza.in/
http://www.shoppersstop.com/
http://www.futurebazaar.com/
http://www.ebay.in/
http://www.sifymall.com/


www. MORE coming soon .com !
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