Indian She !

Be it Lifestyle retail or non lifestyle retail , getting into the Women hearts and minds would be the key to a Retailer sucess story ! Maybe money is spent on researching this ,but my reading is as the follows as for the Indian She and Retailing ( without research ..but by observations ! )

She is not loyal on the store /retailer front, whoever gives her a good reason to visit ,they would find her there .

Kids have major say in deciding where to spend and where to try .A Retailer with good toys section / plus say a Mcdonald s as an anchor should not have a problem ,ideally .

She is still comfortable with her local small stores , organised retail or big hypermarket visits are looked as a family outing ie once in a while phenomenon , not even a monthly one . For them , the local store , like the foodworld /spencers /xyz store , still rules in the monthly visit cycle

She , Would keep an eye for best offers which she will keep talking for some time , say if she has been given a rice cooker with 25 kgs of rice , the friends circle would know .She is a good word of mouth advertising medium !Their decisions are quite peer group driven .

She ,Is mostly driven around by the husband , who is tired by the drive and has a great need to rest on a weekend , normally is in a hurry to wind up !! how does the retailer take care the HE and the kids

Not many retailers have spent understanding the quite complex Indian She ! or have they ,what are your views on this !
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