Shoppers stop, Lifestyle ...vs standalone brand stores

The lifestyle retailing space dominated by Shoppers , lifestyle , and the globus off the world has already seen some heat being faced , by them ,with the catchment radius shrinking by the day , added to the fact that there is a growing lethargy to drive far to reach out to shop , the biggies were facing the heat , now to compound problems powerful brands have spun off in a big way on their own ! or about to be launched all over , some examples would be brands like Levis , lee , reebok etc whats happening is that these MNC with money to spend have suddenly realised that there is a market in for them everywhere even in B,C class towns ,so you could now buy an excellent pair of Levis at Calicut ,with the same kind off ambience + experience , and not have to wait for the earlier trip to a bigger city to lay your hand on a pair off Levis ,which you would have bought from say a shoppers stop !!, so catchment is shrinking from this angle too ! Brands have also realised though painful intially this expansion protects you from the unwarranted greed of the big retailers for more margins !It will not be long before the biggies would also have multiple formats , smaller in size ,competing with them , so in this race , which has already started there would be a trail off opportunity behind for all off us !! Enjoy the fun !