3 W's of Marketing

-
Good Marketing , is not about just acting on insights as to why are consumers buying your service/product , but also knowing when are they consuming your product /service , or most likely to consume , add to this what are they likely to use/using  your product/service .

Example # 1 Lets elaborate this with a simple example , a number of consumers are currently buying  a telecom sim/connection  , for internet usage --(WHY)  --- they consume loads off  internet , anytime now --(WHEN )--- they use internet  mostly for social media interactions --(WHAT )



Example # 2 Smart TVs where introduced in this decade and if we apply 3 W's here( as to why smart TV came up)... This is how it will look... Why - people Want to have a big screen experience especially for movies TV's and other special shows which were ideally available only on mobile phones connected through internet ..When - they would like to use at home especially during leisure hours ... What - they primarily use to watch Netflix or Amazon video , and catch up plus on the various series plus   beat the social media led peer pressure to be tuned in :) !!


---its thus  important that one understands  the 3 W's fully  to get your product marketing and  product  & market activation plans  perfected for winning in the market .

your thoughts , pls

(PS -thanks Praveen for the Smart TV contribution ) 

Comments

Anonymous said…
Boss,Just to add on to your why's today customers are also looking at plan proposition along with serious service providers who can maintain good quality relationships with clients with affordable prices with better service, today the need of the hour is not sim ,but highspeed internet with undisturbed streaming as different people work in different shifts and time consuming lot of data for their entertainment slowly every house hold will have internet with giga speed and unlimited data
September 10, 2019 at 2:38 PM
Anonymous said…
Nice post sir. I agree about the information you had shared above. But people use wifi at home nowadays for the internet which provides better connections then sim.
February 13, 2020 at 3:50 PM
Post a Comment

Popular posts from this blog

Pentagon & Triangle Model

-
Image
Sucess in Retail is in getting ur act right in a number of domains , the Pentagon & triangle Model of winning in retail captures the domains which needs to click , to suceed in retail :: Pentagon ( 5 sides ) :: Are all CUSTOMER ( external)facing Place ( Size /location /design ) Product ( Style & fashion mix /Intensity /Assortment angle ) Communication ( Positional /promotional angle ) Value :: ( the Price and Value Equation ) People ( Service /Climate /knowledge ) Triangle ( 3 sides ) , are all Internal to the Retail organisation , which will have a Big bearing on the Pentagonal sides System( IT ) Logistics ( When needed then Item there / the SCM piece ) partners ( Be the best in relations management ) The triangle sits inside the pentagon , sorry cant draw this( as in the picture shown) , best delivery on the triangle also has a great effect on the customer service angle ! Any retail organisation can be mapped on the Pentagon & triangle model ! for its success or non succ
Read more

GMROF ,GMROL,GMROI

-
Image
........sounds quite complicated , but when one gets into the bottom of this , its quite a simple method of checking state of business or the efficency of operations , GMROF :: stands for Gross margin return per sqft , = Gross margins / sqft , gross margins ( GM ) = sales - cogs ( cost of goods sold ) , so to state the obvious the higher the GMROF the better , evolved retailers use this as a benchmark in getting efficency of departments within a store and between stores comparison , Strategies for GMROF increase :: Trick of increasing the GMROF , is by obviously increasing the mix of pvt labels share sale , increasing the sell thrus better margin negotiation from suppliers and vendors Operational Measures Put your best people to sell more of the high GM category Effective Use of VM to drive sell thru's All this gets measured by a strong MIS back up , which makes the measurement of the same effective as the same gets delivered Fresh on managers desktop almost daily /weekly ,indian r
Read more

Dr Pashu —Pet/Animal Health in your Hands

-
Image
 Came across an excellent App which facilitates Pet Parents and farmers reach out to Vet  instantly  thru a click of a call at affordable rates  . It’s a Wow service available in India currently , can easily be scaled for  the world , if they crack the language barrier . Imagine Indian Vets advising African farmers,  sitting out of India , might be possible soon . Or Indian vets advising pet parents around the world  , all might be possible with Dr Pashu , soon , subject to any medical laws maybe .  It seems they plan to develop their platform for pet/ animal  supplements market place also  soon . Their website is www.drpashu.com   Their App link is below :: https://play.google.com/store/apps/details?id=com.drpashu.app Do recommend to friends and family , if of interest, please   Lets hope for the best ! For India’s Sake —Cheers!
Read more