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Showing posts from March, 2010

Category killers

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In the euphoric times , we were left wondering with how some products /services have almost killed some categories , there mite be many , but the biggest one must be mobile services , take a look at the categories that have been bruised , wounded or killed by it :: greeting cards /torches /fm radio /music player /cassettes & cd's /wrist watches /land line phone/camera /credit card ( mobile payment ) /alarm clock /laptops /video camera /maps /newspapers /Dictaphone /gaming consoles / calculator /bank( brick and mortar ) /TV , phew !! there mite be more , come to think of it what sounds a great idea currently always has a BIG threat of substitution and something like a mobile service is a good example of how one move can close or hit a current category , retailers need to look into the horizon and keep an eye on the trends and spot them early !

Pixazza - the next big thing

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You've heard of e-commerce and m-commerce, but how about v-commece A company called Pixazza is trying to make images displayed on the web act like a product catalog where anyone can click on an object within the picture to buy it for themselves. How many times have you seen an image and wanted to know where you could buy the products shown? If Pixazza has its way, the entire web could be a giant billboard for products. From their website... Pixazza is a new platform that allows shoppers to buy products from photos seen on websites of web publishing partners. The unique capability allows these web publishers to generate incremental revenues by "visual commerce" enabling the images that already exist on their website.No wonder Google has already laid its hand on this ! Shop the look , watch this space for more details :: also visit http://www.pixazza.com/ for the next BIG thing in retailing