Sales & MarketZing !

Since we are seeing some signs of recovery in the market , post the recession gale that hit , there would be some consumer behaviour changes for sure for sometime till things change maybe , here is our take of what would happen or must be already happening :: consumers would be willing to look at cheaper options rather than the premium positioned ones ,could explain a drop in some premium FMCG brands prices in which switches can be easy say detergents or water Debt would be a on the gun point decision only as stability of jobs and emi payment is the question Savings and Mutual funds should be back again in fashion Spending would be more thought thru and not " for the sake " spend stuff which happened in the hey days Consumers would do a lot of peer check or web based info check before hitting a shopping mall / or store Value for money deals were anyways a hit ,might be a Bigger HIT , SALE ,SAVE , would be good four letter words for the consumer , like always one might say ..b

Saw the latest TVC for Tropicana fruit juices , they seem to be positioning it as a breakfast supplement which we think is a great Idea considering that when staying in hotels ,fruit juice forms part of ones breakfast , so why not at homes , lets wait to hear on how this shift works for the brand , we also managed to get from the web some great consumer insights based winning moves :: here we go Folgers Coffee ::Until the "Best Part Of Wakin' Up" came along, we all thought that the ability to brew a good-tasting cup of coffee for our annoyingly picky friends was an effective measure of our self-worth. But then the people at Folgers uncovered a simple, obvious, but nevertheless earth shattering insight: Coffee is mostly about waking up, and we wake up to the smell of the coffee before we even get to take a sip. This insight drove the business from a 17% to 36% market share. Oreo Cookies ::How do you increase sales volume for what is already a national institution? Well

after a long time , the signs of buying seems to be back in the market , retailers are talking about double digit growth on like to like store sales ,like to like or same store growth is a great indicator for actual growth and operation efficency , this has been backed with a growth in margins .Thus retailers results have been good too , with Shoppers stop , Pantaloon all going to town about the sign of good times . With the economic story of growth and a stock market that's holding ,we seem to be slowly trudging back to good old times .This economic buoyancy should hit a peak for retailers by Diwali , unless there is a U turn in the great US of a economy etc , remember we are coupled or decoupled ,whatever ! Also in between this up and down cycle , there has been a new medium which retailers have started using to judge and evaluate trends , ie the great Social networking vehicle ...Fashion brands are increasingly using peer-to-peer networks like Facebook, Twitter, MySpace, Orkut,