Indian retail -beyond traditional channels
come to think of it when retail is discussed , ones mind directly connects to the brick and mortar part ,but there are other models that exist , one common channel is the e retail channel which we guess everyone knows , however how about the multi level marketing channels , the newly added micro finance channels reaching out to the rural consumers, and the good old home delivery of goods , isnt that interesting . Here goes our take of the multiple level marketing models , this channel is supposed to cut the advertising cost and cut the distribution cost by making the end consumers the channel itself ,we are in a state of confusion about the actual impact that say a brand like Amway , Modicare , Tupper ware has had on the life's of their agents , as it sounds at the start to be all easy ,its no easy business to be in like any other . The drop out rates are big , every now and then you get to hear about the husband and wife pair , etc who have made it big etc , but this looks
