Sales & MarketZing !

Its said that in all marketing driven domains ,understanding the mind of the consumer is the key , its easier said than done, as the classic cliche goes no two human beings are the same , but the blogs guess is that consumers can be identified as 80 % same in terms of their wants and needs , lets keep the balance 20 % misfits out of the discussion set . So what do the 80 % consumer want in his / her shopping which should be useful for the retailers . i ) My kind of stuff : Consumers don't know what is the science behind the retailers mix planning etc , however the consumers expect that the Merchandise mix in the store is the kind that he /she needs plus does it drive an impulse decision ! a lot of shopping decisions are taken by consumers ,without a plan in mind so the retailers ability to have the right mix is the key in driving items into the shopping bags , if its a planned shopping from the consumer side , then not finding what you wanted is a disaster in the making which is

If reports are to be believed bedroom shopping !( online shopping ) /e commerce sites have had a field day during the Diwali period , and post that , currently India is going thru the early pains of the slow down , the real pain is yet to come in ! the mother of all business channels ,ie CNBC is a pain to watch these days as the bad news never ends , to compound the retailer problem is a great terror factor ie currently on , more due to the second reason ie terror and to some extent the traffic scene in most cities , e commerce is slowly but surely growing . Of late , we have seen a flurry of launches in the e retail space , so why are businesses gungho about web space ? Context !Post the dotcom bust , yes u are left wondering how did people dream of dotcom 6 years back with such poor Internet backbone available in the country . The estimated broadband figures in the country is just at 4+ million ,ie reported , this number would be slightly higher if you were to add the cable Internet