Sales & MarketZing !

Come diwali and there is one brand along with others that wud have its hands full this festival season ie Titan .. over years Titan has built its Segments , thru a great degree of thought and have been built on trust ,retail , marketing and design ..all the segments have been led by the undercurrent to redfine the market Redefining the market in fact is pretty much core to Titan's success since its inception in 1987. At that time, the watch market comprised primarily mechanical watches, and the government-owned Hindustan Machine Tools (HMT) was the only significant branded player. HMT's watches stood for accuracy and robustness -- and for the consumer, the sturdy watch was just a functional time-keeping device. Titan entered the market with two key differentiators: One, it brought in quartz watches, which it promoted aggressively, and two, it introduced the element of style -- which until then was missing in this segment. There were other firsts, too, that Titan introduced in

The latest & best news/articles on Indian Retail ... Future Group, Carrefour tie up likely Pantaloon Retail shifts focus to profitable growth Future Group's Mythological Marketing 'Sanity has returned to retail' Indian retailers woo shoppers Arvind Singhal: The challenge of commoditisation Getting future smart What are people buying now? The Nature of the Bottom-of-the-Pyramid Market ( not an original post , compiled from the web )

..come to think of it the number of formats that have evolved in India is mind boggling ,its a clear indicator that we are surely evolving as retail country . large format stores::( shoppers stop , lifestyle,westside ,pantaloon ) value retailers:: ( big bazaar ,star bazaar ,megamart , brand factory ) eye wear retailers:: (titan eye , reliance , gkb,Lawrence &mayo ) watch retailers::( time out ,titan , timex ) jewellery retailers ::( tanishq,gitanjali lifestyle,carbon ) Indian traditional material retailers ::( fabindia ) Medical /pharma retailers ::( Apollo pharmacy ,fortis ,life kien ,life spring ) liquor retailers ::(spiritz &more ) specialty retailers ::( music world ,crossword , odyssey , reliance time out ) Mobile /Telecom retailers:: ( The Mobile store ,hotspot ,univercell,nokia exclusive stores ,hoop) consumer durable retailers ::( ezone , croma , viveks ,host of local retailers ) e tailers ::( rediff.com,indiatimes shopping ,ebay , indiaplaza.com etc ) wholesale retaile

Here is the latest buzz on Indian retail Connected retail — organising the giant Birlas plan combo strategy for more profits Talks stall between private-equity firms, Indian retail chains Indian Retail: In all the sizzle, where's the steak? No Rules makes its debut in Indian market Arvind Singhal: The challenge of commoditisation Wal-Mart pvt labels in Bharti stores Top Article: From Mandi To Market Focus on spending, not saving: Biyani Why Wal-Mart's First India Store Isn't a Wal-Mart The hightailing of retailing Dockers to exit; other brands doing a rethink ( not an original post compiled from the web )

Here is some useful information which throws up some surprises for sure ....The Nielsen Upper Middle and Rich (UMAR), detailing mass and emerging media consumption, and the lifestyle habits of the affluent in Indian society. The survey covered more than 18,250 individuals across 35 Indian metros.The survey identified three segments of affluence from lifestyle and consumer durables mapping – Upper Middle, Upper-Upper Middle and Rich. The grouping was done based on the ownership of a car, a computer, an LCD television, and enjoying a holiday abroad. Nielsen UMAR survey estimates a total of 2.5 million affluent households in India, of which 2.2 million belong to the Upper Middle segment (owning a car and a computer); and 0.2 million households belong to the Upper-Upper Middle segment (owners of a car, computer and LCD television). The Rich segment (owners of a car, computer and LCD television, and have holidayed abroad) consists of about 0.1 million households. It says that although nearl

... at the end of tunnel for Indian retailers or is it the light of a fast moving train :) well according to us things shud be slowly but surely coming back on track here's why :: - Sensex feel good factor , the great measurable feel good factor seems to be on its climbing ways ,consumers invested in it must have either recovered or must be visioning a recovery , a good sign - Retail giants like Pantaloons have made statements of things looking up to pre recession levels . -Walk into a mall u still hear the cash counters ringing at various stores , you were sometimes left wondering about recession , remember , a marginal lot of Indians pay up tax :) Not very sure but retailers are also recruiting again it seems , though a lot of layers that existed in the structures have just vanished , learnings from the past we guess . The IT slowdown which hit a number of key retail cities like Bangalore , gurgaon , etc seems to be slowly but surely waning off . Its a cycle ,things that g

We have been thrilled by the concept behind the Blue Ocean strategy wave that's hit the management circles , however on delving deeper into it one realises that this is an interesting tool one can use for - - understanding the market opportunities , from consumer need ,how do you work on taking the willingness to pay ( WTP ) up . -finding out who are ur NON consumers in a big way ( when was the last time that this happened ! ) by plunging into the market and see signs that open up non segments and not classical market research driven segments ( for eg : one big segment for Nintendo WII is old aged people which wud have never come out in a normal research ) -drive differentiation up and cost down . -and in the process make competition irrelevant . Its about Winning Without Fighting ! With this in mind lets see whether we can use the blue ocean frame work for creating India's retail blue ocean player who for sometime can make competition irrelevant ( as said blue ocean strategy