Sales & MarketZing !

heres our take on retail operations based on our experience Which should enable retailers to standout in some ways :: U walk into a retail operation job from Consumer durables ,thinking it should be easy , little does one realise the complexity off the role , one would assume that after a hard "Kitna number hua game" this should be an easy cup off tea ! well nothing can be further from the truth ...at least 6 years back the retail operations scenario was as follows . Retail operation surely is on off the key to success as all the startegy thats been discussed , the execution has to happen thru this departement so getting this act right is important .The first thing that hits one in the retail operation role is the ..... People Fear Factor :: As u would soon realise ur performance on the retail FLOOR is dependent on too many factors beyond your CONTROL , and the most complicated and important one being People .Retail is all about people your Customers or your staff , you get

The latest & best of Indian retail buzz :: Organised retail to grow by threefold in 5 yrs: Technopak Blackberrys-Emerging brand in Indian retail market Max Retail to open 20 more fashion stores Overview of Retail Sector 2009 INDIA: Future Group admits JV talks with global retailers Carrefour to enter India, in talks with partners Fitch: Retail sector outlook now stable Starbucks brews a fresh strategy for India entry Global brands make a beeline for India Coca Cola India looks ahead to a scorching Indian Summer ( not an original post , compiled from the web )

SALE is a good four letter word for the consumer , the market currently is flooded by brand , retailers ,on sale, all at the same time . We must add , there are some innovations that have hit / running in the market to make this period more WIN_WIN for the retailers and the consumers heres our take :: Flat discount :: during the weekends : A number of brands have moved too , flat discounts during the weekend ( thus no more upto 50 % instead say FLAT 50% ) , thus adding to the weekend craze for shopping .We have also seen differential timing based sales , thus you cud get upto 70 % off say after 9 pm on a weekday ,with some brands Out off the box ::Bring a lady with you and get a discount equal to the ladies height is one that we loved from Scullers , thus the ladies height is 6.1 you get 61 perct off , and so on , taking the same route we saw the Jealous jeans promo of saying that waist + 21 % sale , thus if your waist is 21" then u get 42 % off . TOP UPS :: Sale can be peppe

The old story of people travelling abroad in India for some premium brands or depending on the smuggled stuff is about to be a myth soon .The makers of luxury goods have officially flocked to India. You can find upmarket outlets in all major metros. So whats up for grabs and whats the operating play and future , here's our reading : This global market was estimated at approximately $69.4 billion in 2003 and is expected to grow 42 per cent to reach a whopping $100 billion by 2008. A Technopak study puts the Indian luxury market at around $444 million .( source from the net ) In terms of numbers, O&M says there were 61,000 high networth individuals (HNIs) in India in 2003. The World Wealth Report puts HNI growth in India at 14.6 per cent per annum, nearly double the global rate. ( source from the net ) A luxury brand is all about image; the product does not matter so much , how its presented and retailed and how its unique than the rest is what makes it different .Luxury brand

What's on your consumers mind is it on your shelf ? is a good question to always ask both at a marketing front and on the operations front in retail , or any other consumer product business . Brands spend crores in driving awareness and desire , when the consumers come seeking in for the product , its a sheer waste when they dont find what they have come looking for .This is what the blog would term as "mind1 shelf0 "(tm) phenomenon ( where on the mind gets 1 , not on your shelf gets 0, like a football scoreline ) So why does this happen always , yes its a historical issue but never is addressed or easy to address ...here is this blogs take on the why piece i) Too many variants ::most of the problems occur due to the brand's great desire to satisfy everyone , thus the great urge for more skus 'which could take the shape of too many colors ,sizes , contents etc , so more the variants more the chance of "mind 1 shelf 0 " phenomenon ,take a max of two winn

India Retail Market 2008 - New Report Published Biyani to hive-off value segments into Future Value Retail Global tie-ups, private labels to be buzzwords in retail this year The Private Label Wave Enters Indian Retail Stores Agenda 2010 for the retail sector ( not an original post , compiled from the web )

The total catchment area , of a store is an useful information to have before deciding a store location and post store opening marketing energies focus .The catchment analysis is usually done to study the profile of consumers likely to visit in terms of income profile , current shopping destinations and the likely visit to the new store , based on that make some sort of business predictions and also useful in the " yes " or " no " decision . Generally it could be considered that major retailers like department stores, furniture warehouses would be destination sites. These sites could attract people from greater distances because the items are not common purchases, are expensive or provide the opportunity where a number of purchases can be made from the one location. For these destination sites it is possible for consumers to travel 10 or more kilometers. The way to find the catchment spread is too have a robust loyalty program which captures the pin codes of consume