Sales & MarketZing !

Esprit to expand to 21 cities in three years - Economic Times Plethico buys 20% in CIS pharma co - Economic Times Premium luxury brands affected - Economic Times No need to worry about the outsourcing industry - Economic Times A shade better: Fashion eyewear - Economic Times Over 400 brands may check in at Delhi's new airport - Economic Times Global luxury brands feel realty heat - Economic Times 'Organised retail will help develop domestic market' - Financial Express India ranks 31st on the list of top 50 most expensive global ... - Financial... India: Slump may delay Carrefour's India retail plan by one year - FreshPlaza Realty developers may go for revenue sharing model - Hindu Reliance to reopen petrol pumps soon - Hindu Delhi airport to invite bids for retail space - Hindu Look no further !

.. considering the alround gloom in the environment , which the blog feels is primarily driven by the stock market crash ,maybe due to the fact that its ( indices ) the only indicator that you see reported daily ! god only knows where has the Indian growth story of 8% to 9 % gone suddenly , anyways coming back to the retail scene , the premium retailers are having a harrowing time for sure , with the fall in the traffic ,obviously with the rate of pink slips going up everywhere the last thing on ones mind would be Shopping , that too premium stuff .So with sell outs under pressure , sell ins is bound to be lesser so its going to bea tangle of inventory and payments between the retailers and suppliers .Retailers like others must be praying that time change for good soon . But if there is a retailer format that would be enjoying the time then that would be the value retailers plus the essential item format ( of course one cant live without food and essentials ) so you walk in to a big ba...

Tara Ultimo plans to roll out 50 new retail outlets across country ... - TopNews Retail Industry in India will hit $50 billion by 2011, says New Report - PRLog.Org (press release) Mall owners opt for revenue sharing model as rentals fall - Hindu Business Line Rosebys rolls out India retail plan, signs up Soha Ali Khan - Economic Times Espr it gears up to take 51% in JV with Madura - Economic Times Govt keen on 49 pc FDIin multi-brand retail - Indian Express Coffee Day eyes 900 outlets by April 2009 - Moneycontrol.com Look no further !

As we head to the great Indian shopping festival( D iwali ) period, with the environment not looking great considering the pressure on the economy the great stock market crash ,the pink slip factor ,suddenly the liquidity factor which seemed an over created media monster has started hitting your wallet too , its time maybe the Indian retailers think of these questions now ! why can't retailers say YES to customers always : Although this is a board room discussion point , not many retailers on the ground have implemented a "visible " differentiated service policy , each time there is an issue the consumer is made to go from one department to another . Its time that retailers should understand that in this low traffic period SERVICE would be a long term differentiator ! The blog is not saying that one should open its door to everything but making visible efforts in saying YES to most times to consumer queries /requests ,we Indians are Not yet bothered about great servi...

Reliance may merge retail arms to beat slowdown- Retailing ... Retail Rush-Specials-The Economic Times Affordability holds the key - Economic Times Retailers defer expansion plans - Economic Times Falling Re may hike prices - Economic Times Retailers celebrate Navratras - Economic Times Rosebys rolls out India retail plan, signs up Soha Ali Khan - Economic Times Live demos to help navigate through latest handsets - Economic Times 'Organised, unorganised retailers can co-exist in India' - Economic Times Rosebys rolls out India retail plan - Hindu Hanung Retail plans 50 stores in this fiscal - Hindu Business Line Citizen Watches to invest Rs 20 cr in India - Hindu Business Line Organised retail to form 18% of overall retail pie: McKinsey - Hindu Business Line -----Look NO FURTHER !

After years of play in the value segment the "Honest" shirt ie Peter England ,as a brand has established itself as a market leader in the Rs 400-800 price point shirt segment , the brand today does an annual business of 200 crores , as most strong brands Peter England has also seen a change in its market play , sometime towards last year they launched Peter England Elite which was meant to fit into the 800 - 1200 segment of pricing that the brand claimed was left unaddressed in the market ,as the next level was at , the premium segment which started at the Rs 1900 plus price point being catered too by the Louis Philphe ,Van Heusen and say Arrow . The brand wanted to upgrade its brand and its consumers too ,we believe ! This blog is not privy to the performance of the sub brand ,but of late hasn't seen any communication for this either . Talking about communication there has been some amount of visibility to their new initiative the all new" Peter England People ...

News is abuzz about the latest brand ambassador for Levis in India , Akshay Kumar ,must say that as an avid Levis watcher this blog believes that there is buzz thats been bought back into the brand .For a legendary brand that has sadly seen its fortune only slipping down globally ,with its strongest market US ,beating it black and blue the only Bright spot continues to be India for their global operation ! Thus the need for creating this new buzz ,which surely must have cost them a bomb , this blogs estimate is nothing less than 10 crore paycheck to Akshay ( not bad rite ! ) Its surprising that they have used their oldest legendary product 501 as the product hero , the buttoned jeans for this campaign Will it work ? well thats a good question as there is no doubt that there is suddenly SOV for the brand , however the product is nothing new ,so Levis expects consumers to wakin to their stores just by the unbottoned campaign ,which according this blog wouldnt /mite not happen .The next s...