Sales & MarketZing !

Tara Ultimo plans to roll out 50 new retail outlets across country ... - TopNews Retail Industry in India will hit $50 billion by 2011, says New Report - PRLog.Org (press release) Mall owners opt for revenue sharing model as rentals fall - Hindu Business Line Rosebys rolls out India retail plan, signs up Soha Ali Khan - Economic Times Espr it gears up to take 51% in JV with Madura - Economic Times Govt keen on 49 pc FDIin multi-brand retail - Indian Express Coffee Day eyes 900 outlets by April 2009 - Moneycontrol.com Look no further !

As we head to the great Indian shopping festival( D iwali ) period, with the environment not looking great considering the pressure on the economy the great stock market crash ,the pink slip factor ,suddenly the liquidity factor which seemed an over created media monster has started hitting your wallet too , its time maybe the Indian retailers think of these questions now ! why can't retailers say YES to customers always : Although this is a board room discussion point , not many retailers on the ground have implemented a "visible " differentiated service policy , each time there is an issue the consumer is made to go from one department to another . Its time that retailers should understand that in this low traffic period SERVICE would be a long term differentiator ! The blog is not saying that one should open its door to everything but making visible efforts in saying YES to most times to consumer queries /requests ,we Indians are Not yet bothered about great servi...

Reliance may merge retail arms to beat slowdown- Retailing ... Retail Rush-Specials-The Economic Times Affordability holds the key - Economic Times Retailers defer expansion plans - Economic Times Falling Re may hike prices - Economic Times Retailers celebrate Navratras - Economic Times Rosebys rolls out India retail plan, signs up Soha Ali Khan - Economic Times Live demos to help navigate through latest handsets - Economic Times 'Organised, unorganised retailers can co-exist in India' - Economic Times Rosebys rolls out India retail plan - Hindu Hanung Retail plans 50 stores in this fiscal - Hindu Business Line Citizen Watches to invest Rs 20 cr in India - Hindu Business Line Organised retail to form 18% of overall retail pie: McKinsey - Hindu Business Line -----Look NO FURTHER !

After years of play in the value segment the "Honest" shirt ie Peter England ,as a brand has established itself as a market leader in the Rs 400-800 price point shirt segment , the brand today does an annual business of 200 crores , as most strong brands Peter England has also seen a change in its market play , sometime towards last year they launched Peter England Elite which was meant to fit into the 800 - 1200 segment of pricing that the brand claimed was left unaddressed in the market ,as the next level was at , the premium segment which started at the Rs 1900 plus price point being catered too by the Louis Philphe ,Van Heusen and say Arrow . The brand wanted to upgrade its brand and its consumers too ,we believe ! This blog is not privy to the performance of the sub brand ,but of late hasn't seen any communication for this either . Talking about communication there has been some amount of visibility to their new initiative the all new" Peter England People ...

News is abuzz about the latest brand ambassador for Levis in India , Akshay Kumar ,must say that as an avid Levis watcher this blog believes that there is buzz thats been bought back into the brand .For a legendary brand that has sadly seen its fortune only slipping down globally ,with its strongest market US ,beating it black and blue the only Bright spot continues to be India for their global operation ! Thus the need for creating this new buzz ,which surely must have cost them a bomb , this blogs estimate is nothing less than 10 crore paycheck to Akshay ( not bad rite ! ) Its surprising that they have used their oldest legendary product 501 as the product hero , the buttoned jeans for this campaign Will it work ? well thats a good question as there is no doubt that there is suddenly SOV for the brand , however the product is nothing new ,so Levis expects consumers to wakin to their stores just by the unbottoned campaign ,which according this blog wouldnt /mite not happen .The next s...

Reliance Retail goes on austerity mission- Retailing-Services-News ... Birlas appoint new CEO for retail venture- Retailing-Services-News ... Slowdown turns Ahmedabad into 'retail graveyard'- Retailing ... Retail industry going slow on recruitments- Jobs-News By Industry ... Retail firms thinking lean and mean to stay fit- Retailing ... Retail downturn: Senior execs receive pink slips- Retailing ...

In the retail business the lifeline continues to be walk ins to offset the high Cost of retail( COR ) , in which retail rent forms a big chunk ,add to it the operating expenses which are quite high ,COR might otherwise gobble your business ,driving Walkins into your store/s have seen over the years great degree of uniqueness , which tend to go beyond the basic " upto 50% discount " sale scream mode , here are some of the routes/ideas Indian retailers have used to get their customers in .. Database ::Knowing your customer and creating a database of your customer would typically mean that you need to run a couple of crores worth Loyalty program ,If you have spent the time & money in doing so then this should hold you in good stead ,the best example of a retailer using this medium is that of Shoppers Stop , which uses its Loyalty program ,First Citizen,to great degree off effect , everyone knows its now famous one day advancement of off sales for its golden glow customer...