Sales & MarketZing !

After years of play in the value segment the "Honest" shirt ie Peter England ,as a brand has established itself as a market leader in the Rs 400-800 price point shirt segment , the brand today does an annual business of 200 crores , as most strong brands Peter England has also seen a change in its market play , sometime towards last year they launched Peter England Elite which was meant to fit into the 800 - 1200 segment of pricing that the brand claimed was left unaddressed in the market ,as the next level was at , the premium segment which started at the Rs 1900 plus price point being catered too by the Louis Philphe ,Van Heusen and say Arrow . The brand wanted to upgrade its brand and its consumers too ,we believe ! This blog is not privy to the performance of the sub brand ,but of late hasn't seen any communication for this either . Talking about communication there has been some amount of visibility to their new initiative the all new" Peter England People ...

News is abuzz about the latest brand ambassador for Levis in India , Akshay Kumar ,must say that as an avid Levis watcher this blog believes that there is buzz thats been bought back into the brand .For a legendary brand that has sadly seen its fortune only slipping down globally ,with its strongest market US ,beating it black and blue the only Bright spot continues to be India for their global operation ! Thus the need for creating this new buzz ,which surely must have cost them a bomb , this blogs estimate is nothing less than 10 crore paycheck to Akshay ( not bad rite ! ) Its surprising that they have used their oldest legendary product 501 as the product hero , the buttoned jeans for this campaign Will it work ? well thats a good question as there is no doubt that there is suddenly SOV for the brand , however the product is nothing new ,so Levis expects consumers to wakin to their stores just by the unbottoned campaign ,which according this blog wouldnt /mite not happen .The next s...

Reliance Retail goes on austerity mission- Retailing-Services-News ... Birlas appoint new CEO for retail venture- Retailing-Services-News ... Slowdown turns Ahmedabad into 'retail graveyard'- Retailing ... Retail industry going slow on recruitments- Jobs-News By Industry ... Retail firms thinking lean and mean to stay fit- Retailing ... Retail downturn: Senior execs receive pink slips- Retailing ...

In the retail business the lifeline continues to be walk ins to offset the high Cost of retail( COR ) , in which retail rent forms a big chunk ,add to it the operating expenses which are quite high ,COR might otherwise gobble your business ,driving Walkins into your store/s have seen over the years great degree of uniqueness , which tend to go beyond the basic " upto 50% discount " sale scream mode , here are some of the routes/ideas Indian retailers have used to get their customers in .. Database ::Knowing your customer and creating a database of your customer would typically mean that you need to run a couple of crores worth Loyalty program ,If you have spent the time & money in doing so then this should hold you in good stead ,the best example of a retailer using this medium is that of Shoppers Stop , which uses its Loyalty program ,First Citizen,to great degree off effect , everyone knows its now famous one day advancement of off sales for its golden glow customer...

..here's something not many of us would have realised ,or may have realised ,anyways its interesting to note there are a lot of similarities between Telecom and Retail Business , wondering what is that , here is the connexion ... Traffic & Walkins :Telecom business depends upon something termed as Traffic ,which basically gives the usage of the consumers on your network , usually measured in terms of Minutes of usages ( Mou's ) , the same traffic is measured as Walk ins ,in retail ,which is nothing but the number of customers that have walked in your store in a particular measurement period .Both traffic and walkins are lifelines for the respective businesses. ARPU & CMS : In Telecom the average revenue that a sub on your network has generated in a month is termed as ARPU ( Average Revenue per user ) , gives a good picture of the the quality of your subscribers ,base obviously higher arpus are better , so how does it happen ..in Retail well this gets measured in te...

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