Sales & MarketZing !

In the retail business the lifeline continues to be walk ins to offset the high Cost of retail( COR ) , in which retail rent forms a big chunk ,add to it the operating expenses which are quite high ,COR might otherwise gobble your business ,driving Walkins into your store/s have seen over the years great degree of uniqueness , which tend to go beyond the basic " upto 50% discount " sale scream mode , here are some of the routes/ideas Indian retailers have used to get their customers in .. Database ::Knowing your customer and creating a database of your customer would typically mean that you need to run a couple of crores worth Loyalty program ,If you have spent the time & money in doing so then this should hold you in good stead ,the best example of a retailer using this medium is that of Shoppers Stop , which uses its Loyalty program ,First Citizen,to great degree off effect , everyone knows its now famous one day advancement of off sales for its golden glow customer...

..here's something not many of us would have realised ,or may have realised ,anyways its interesting to note there are a lot of similarities between Telecom and Retail Business , wondering what is that , here is the connexion ... Traffic & Walkins :Telecom business depends upon something termed as Traffic ,which basically gives the usage of the consumers on your network , usually measured in terms of Minutes of usages ( Mou's ) , the same traffic is measured as Walk ins ,in retail ,which is nothing but the number of customers that have walked in your store in a particular measurement period .Both traffic and walkins are lifelines for the respective businesses. ARPU & CMS : In Telecom the average revenue that a sub on your network has generated in a month is termed as ARPU ( Average Revenue per user ) , gives a good picture of the the quality of your subscribers ,base obviously higher arpus are better , so how does it happen ..in Retail well this gets measured in te...

Generating consumer demand is key to India's growth - Economic Times Reliance Retail ties up with UK's Wincanton for back-end biz - Economic Times Retail therapy: Designing the space- Retailing-Services-News By ... HyperCity Retail CEO Levermore resigns- Corporate Announcement ... Retail industry going slow on recruitments- Jobs-News By Industry ... 'Retail is the key economic engine of growth in India'- Economy ... Fortis Healthworld to acquire CRS Health - Financial Express Gold plunges by Rs 550 to Rs 11300 per 10 gram - Financial Express Tesco enters retail with cash & carry - Financial Express Tesco's move into India receives warm reception - FreshPlaza Fresh Produce India - Online Registrations Now Open - FreshPlaza Woolies has eyes on India - FreshPlaza India: Inflation, truant rains take toll on vegetable prices - FreshPlaza Tesco enters Indian retail with Tata Trent - Times... ...............read about the latest here , look no further !

The One & only Indian retail Directory ! With regular updates LOOK NO FURTHER ! Department stores plus other categories :: http://www.pantaloon.com/ http://www.shoppersstop.com/ http://www.lifestylestores.com/ http://www.globus.in/ http://www.cafecoffeeday.com/ http://www.mywestside.com/ http://www.bombaydyeing.com/ http://www.primusretail.com/ http://www.piraymd.com/ http://www.mydollarstoreindia.com/ http://www.kewalkiran.com/ http://www.heritagefoods.co.in/ http://www.vishalmegamart.net/ http://www.emartindia.net/ Indian retail Information & services ::links http://www.retailyatra.com/ h ttp://www.indiaretailservices.com/ http://www.eindiaretail.blogspot.com/ http://www.rvgonline.com/ http://www.indianretailobservor.com/ http://www.indianretailangle.com/ Malls Directory of India http://www.megamalls.in/ Indian/MNC Apparel Brands http://www.levis.com/ http://www.maduragarments.com/ http://www.arvindmills.com/ h ttp://www.dinesh.com/ http://www.indigonation.c...

Like other categories that have found good deal of favour among customers over the traditional neighbourhood /city specific stores , India is also on the verge of seeing a BIG shift in the way we shop around for eye wear both in the prescription and the fashion segment . Why the rush ? Margins ! Markups on frames and lenses can be as high as 250 percent, the potential for profits is enormous. Demographics make it right for Fashion & Prescription : The potential for growth is also big due the fact of the Indian demographics mix , which is skewed to youth currently ( good for fashion eye wear ) would have a size able chunk of them hit the middle age say in 10 years ( good for prescription eye wear ) ,which makes them ripe for glasses . Fashion Accessories : Like Mobiles ,watches and jewellery , glasses have also become fashionable. Many people would soon have several pairs to go with different outfits. Penetration : A size able number of Indians are in the need of correction ,don...

Inflation must be one of the most discussed word in the recent times , suddenly its become a like a virus that's slowly but surely eating into our wallet ,with some of us realising it some not realising it ! Most premium retailers had just recovered from the great IPL cricket led footfall crunch , now comes in the Inflation virus ,these are really testing time for retail brands and retailers,there are reports of a 40 % drop in sales in some premium brand over the last year , as everything in retail starts with the footfalls and if that starts drying up ,the cost of retailing can Kill you soon . The Blog believes that retailers who have built their models with every day essentials ( the rice /vegetables /groceries ) , need not have sleepless nights as consumers would anyway need them in spite of the inflation or not ! as a retailer into essentials retailing said "consumers cant stop eating due to inflation ,so will continue to sell vegetables " ,the key is that consumers w...

Here are the links on the latest Indian retail news ! Spencers to form two international JVs over 2 months - Reuters India Titan Ind to invest 250 mln rupees in eyewear retail - Reuters India Spencer's ties up with US cafe chain - Reuters India India: Fresh vegetables will be missing in Metro's new Kolkata outlet - FreshPlaza India: The pro-trader move may turn out to be anti-farmer - FreshPlaza Indians flock to giant retailers for food bargains - FreshPlaza India: Globus to invest Rs 350 cr for retail expansion - FreshPlaza Movie bookstores, film buffs new delight - Economic Times Estee picks up 15% in Forest Essentials - Economic Times Beer slips to slowest growth in 3 yrs - Economic Times Retail industry going slow on recruitments - Economic Times India is witnessing retail boom - Economic Times Delhi markets rule the world 'MRP' - Economic Times Read on ! ________________________________________________________ ads by eindiaretail visit http://www.temporaryjobs.i...