Sales & MarketZing !

Gitanjali Gems acquires Gili India - Sify Hot 'n happening - Economic Times Diageo to hardsell core brands in India - Business Standard India ranks 44 as global retail destination - Economic Times Government to decide on foreign retail issues in the next fifteen days - India PRwire (Press Release) Govt may ease curbs on FDI in retail soon - Hindustan Times Decision on foreign retail soon - The Statesman

...hope the first part was useful in some ways ... there are other elements that make retail operations tick plus are keys to your success ... Visual Merchandising ( VM ) :: The science behind" jo diktha hey woh biktha hey ", holds the key to selling more per customer , perception building of your retail store , drives traffic to certain section ,creates customer interest and so on ... this is one element of retail operations that makes life interesting at the front end , as it gives them a chance to put in their creative caps , its like advertising at the floor ,with effective use of floor competition between various sections/departments , judged by a before /after data check plus a presentation to the judges ,acts as a good energisier , plus the ideas that tend to come out are amazing ..VM just cannot be left to the VM department it has to be owned by all . The VM department is a key function in driving standards on the floor ,the way merchandise is rolled out , the fixtur...

This blogger walked into a retail operation job from Consumer durables , some 6 years back ,thinking it should be easy , little does one realise the complexity off the role , one would assume that after a hard "Kitna number hua game" this should be an easy cup off tea ! well nothing can be further from the truth ...at least 6 years back the retail operations scenario was as follows . Retail operation surely is on off the key to success as all the startegy thats been discussed , the execution has to happen thru this departement so getting this act right is important .The first thing that hits one in the retail operation role is the ..... People Fear Factor :: As u would soon realise ur performance on the retail FLOOR is dependent on too many factors beyond your CONTROL , and the most complicated and important one being People .Retail is all about people your Customers or your staff , you get Your act right on this ,then most off the other issues like Location /merchandise e...

New to Indian retail industry or contemplating an entry , then here is what you should know to get over the jargon shock !!:: here goes , the A B C of retail :: Catchment ::The area /zone of the city from which the customers come into for shopping from a particular store , catchment analysis pre launch would ideally decide the product mix and formats of the stores , catchment analysis done after a time gap of launch would also give a correct picture of whats happenng and where to concentrate ur Mktg energies to get more walk ins ! Cash memo size :: CMS = total sales for the month /no of bills generated in the month UPT :: Units per transaction , would give you a fair idea on to how customers are buying more of your products , per person or less per visit , UPT = No of bills generated in a month / total bills generated in the month , the higher trending of UPT with a distinct increase in cashmemo size is a healthy indicator of business .as UPt can be taken up by increase low value sales...

A retail start up organisation will have to lay down the following objectives to get started , for most off these objectives, there would be a need off a full fledged department/s to run the show . 1Customer Objectives :: Customer always gets the merchandise of his / her size and choice • Merchandise is always presentable and ready before customer entry • Customer easily locates price tags and product information • Price on the price tag and Point of Sale System always match • Timely replenishment of fast moving merchandise 2 Partners Objectives :: Partners always deliver the right quantities as per schedule • Partners are always paid as per credit terms • Sharing of information with partners related to sales stocks and purchase orders 3 Organisational Objectives :: Customer Response Time Employee recruitment /training & ensuring Customer service delivery • Merchandise Availability • Distribution Cost • Shrinkage • Efficiency of executive time • Collaboration with Partner Clear Br...

Retail Maths _ PART 1 Some basic factors that directly affects profits of a retail operations :: 1 Operating Income: Gross Sales = The total retail price charged on an item X No. of units actually sold Net sales = Gross sales – Customer returns & allowance Customer returns or allowance % = Rs. Cust. Returns allowance X 100 ---------------------------------- (Gross sales) 2.Total cost of merchandise : Cost of merchandise = Billed cost + Inward freight & transportation charge + Alteration & work room charges – Cash discount 3.Operating expenses: Operating expenses = Direct + Indirect expenses Cost of merchandise sold % = Cost of goods sold X 100 ---------------------- (Net sales ) Gross margin % = Gross margin X 100 -------------------- (Net sales) Net profit % = Net profit X 100 -------------------- (Net sales) More Later ! ( items in the denominator ( in brackets) have to move to the right sorry can't handle that ! )

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