Sales & MarketZing !

the latest listing of makemytrip.com in the US markets would be a precursor of shape of things to come , no denial that the firm has established itself in the travel place strongly and also has a strong recall among Indian consumers in the US , but behind the high price it got is also cud be due to the fact that the great Indian e market which is about to explode not only from the usual GDP growth , rising incomes etc etc but also due to the coming Internet revolution in India soon . Access ::Thanks to the Broadband Wireless Access auction that finished some time this year , Internet access reach which was restricted only to the costly access route of copper or fibre would be choice of a few high speed consumers , the mass should be on the bwa license operators list , they would use the wireless access route either thru wimax or lte ,the world of the net should open up for sure and soon . The lack of Internet access in mass was one of the reason why the great dotcom part 1 failed in I...

the great Indian shopping season gets kicked off with the Ganesha festivities which got over yesterday and is then followed up with dusshera , Diwali , Xmas , and new year , this year things should rock for the retailers as buying is back and back with a vengeance . Here is our prediction for the season :: - high visibility advertising by retailers including TVC's and full page splashes on press - power packed promotions - non retail brands wanting to cash in on the great Indian shopping rush will have to pay thru their nose for some space or visibility - Gold would be hot , apparel and other categories would still have a better festival period of growth - Retailers would declare double digit like to like stores sales both in volume and rate terms Lets revisit this sometime in the month of January , next year to see the actual outcome , whats your prediction , we would like to hear from you pls ..

Retailing is all about knowing what to do every day ,its very much a daily business , with each day having its own set of challenges ,right from the rains , to the bandhs , staff absence etc all have a great bearing on your daily turnover . Retail like many other business is a 365 days ON business . While a lot of these factors are beyonds ones control the challenge in any retail business operations is about living and constantly trying new things on the floor to get the maximum per customer . Retail operations have a challenge of growing competition and constant consumer fatigue to visit these stores again and again , in that sense retailers constantly create programs or events which drive the consumers in to the stores , like say a kids festival , denim festivals or a women festival etc , so each retailer has a calender drawn up to nsure that the consumer is hooked on that the 365 days of the year . Retailer is a 365 days business , ask anyone in the retail industry they wud agree fo...