Sales & MarketZing !

heres our take on retail operations based on our experience Which should enable retailers to standout in some ways :: U walk into a retail operation job from Consumer durables ,thinking it should be easy , little does one realise the complexity off the role , one would assume that after a hard "Kitna number hua game" this should be an easy cup off tea ! well nothing can be further from the truth ...at least 6 years back the retail operations scenario was as follows . Retail operation surely is on off the key to success as all the startegy thats been discussed , the execution has to happen thru this departement so getting this act right is important .The first thing that hits one in the retail operation role is the ..... People Fear Factor :: As u would soon realise ur performance on the retail FLOOR is dependent on too many factors beyond your CONTROL , and the most complicated and important one being People .Retail is all about people your Customers or your staff , you get ...

The latest & best of Indian retail buzz :: Organised retail to grow by threefold in 5 yrs: Technopak Blackberrys-Emerging brand in Indian retail market Max Retail to open 20 more fashion stores Overview of Retail Sector 2009 INDIA: Future Group admits JV talks with global retailers Carrefour to enter India, in talks with partners Fitch: Retail sector outlook now stable Starbucks brews a fresh strategy for India entry Global brands make a beeline for India Coca Cola India looks ahead to a scorching Indian Summer ( not an original post , compiled from the web )

SALE is a good four letter word for the consumer , the market currently is flooded by brand , retailers ,on sale, all at the same time . We must add , there are some innovations that have hit / running in the market to make this period more WIN_WIN for the retailers and the consumers heres our take :: Flat discount :: during the weekends : A number of brands have moved too , flat discounts during the weekend ( thus no more upto 50 % instead say FLAT 50% ) , thus adding to the weekend craze for shopping .We have also seen differential timing based sales , thus you cud get upto 70 % off say after 9 pm on a weekday ,with some brands Out off the box ::Bring a lady with you and get a discount equal to the ladies height is one that we loved from Scullers , thus the ladies height is 6.1 you get 61 perct off , and so on , taking the same route we saw the Jealous jeans promo of saying that waist + 21 % sale , thus if your waist is 21" then u get 42 % off . TOP UPS :: Sale can be peppe...