Sales & MarketZing !

Indias super bowl ? we mean the IPL tamasha has started again this year ,unlike the last year the engagement with the consumers is quite weak , thks to the rains , South africa and maybe with the novelty factor diminshing . When India's super bowl picked up then traffic to retail outlets fell crazily last year , this year we are sure that thanks to recession the traffic was anyways lower so the retailer wudnt havent felt the pinch like last year . Brands like Indigo nation , Reebok , Puma etc have tried to capitalise on merchandise sales thanks to their spends for sponsorships , dont think this kind of tie up is helping in anyway in getting footfalls , even if they are getting them the merchandise seem to be outpriced ! Retailers with good eat outs joints have tried to get the customers in with some good sit and watch deals but the great lethargy factor is keeping the consumers at home . Indias Super bowl seems to have been hit by the recession bug too , would like to hear from y...

Considering that everyone is talking about the slowdown of the economy but its another matter that when you visit restaurants , movie theatres these days the rush has just not stopped ,so one is left wondering where is the slowdown ? to add to the chaos .. today's newspaper even talks about how luxury brands are expanding operations in India and seeing a sales growth ! So then what is the slowdown we are talking about , maybe there is a part of India which is for sure effected ,and a size able part of the country which is immune from whatever happens , remember we still are a savings driven country , don't have data on how much do we have staked up in our banks , plus don't ignore the black money , and of course we have poor politicians not even having cars ! at least that's what they declare !our reading is that no one knows the real story- its honestly beyond the common man , however the common man reads it as pressure in his work place , the bad news about the pink s...

Here is the latest news on Indian retail Slowdown to affect organised retail in India Slowdown in retail is expected to last another 12-18 months Organised retail to falter for next 18 months, says report Private labels to continue growing in retail sector: KPMG Retail story shifts from expansion to discipline Of wristwatches and powerful ideas Retail biggies shut stores amid rent hike Nokia confident on mobile growth in India Shoppers Stop makes a cut at World Retail Congress, Barcelona 'Rentals are down and revenue-shares are in' What’s the value proposition? India has potential for luxury, but not yet ....look no further ! ( not an orginal post -compilation from the web )