Peter England's Honest Moves !
After years of play in the value segment the "Honest" shirt ie Peter England ,as a brand has established itself as a market leader in the Rs 400-800 price point shirt segment , the brand today does an annual business of 200 crores , as most strong brands Peter England has also seen a change in its market play , sometime towards last year they launched Peter England Elite which was meant to fit into the 800 - 1200 segment of pricing that the brand claimed was left unaddressed in the market ,as the next level was at , the premium segment which started at the Rs 1900 plus price point being catered too by the Louis Philphe ,Van Heusen and say Arrow . The brand wanted to upgrade its brand and its consumers too ,we believe ! This blog is not privy to the performance of the sub brand ,but of late hasn't seen any communication for this either . Talking about communication there has been some amount of visibility to their new initiative the all new" Peter England People ...
