Sales & MarketZing !

A retail start up organisation will have to lay down the following objectives to get started , for most off these objectives, there would be a need off a full fledged department/s to run the show . 1Customer Objectives :: Customer always gets the merchandise of his / her size and choice • Merchandise is always presentable and ready before customer entry • Customer easily locates price tags and product information • Price on the price tag and Point of Sale System always match • Timely replenishment of fast moving merchandise 2 Partners Objectives :: Partners always deliver the right quantities as per schedule • Partners are always paid as per credit terms • Sharing of information with partners related to sales stocks and purchase orders 3 Organisational Objectives :: Customer Response Time Employee recruitment /training & ensuring Customer service delivery • Merchandise Availability • Distribution Cost • Shrinkage • Efficiency of executive time • Collaboration with Partner Clear Br...

Retail Maths _ PART 1 Some basic factors that directly affects profits of a retail operations :: 1 Operating Income: Gross Sales = The total retail price charged on an item X No. of units actually sold Net sales = Gross sales – Customer returns & allowance Customer returns or allowance % = Rs. Cust. Returns allowance X 100 ---------------------------------- (Gross sales) 2.Total cost of merchandise : Cost of merchandise = Billed cost + Inward freight & transportation charge + Alteration & work room charges – Cash discount 3.Operating expenses: Operating expenses = Direct + Indirect expenses Cost of merchandise sold % = Cost of goods sold X 100 ---------------------- (Net sales ) Gross margin % = Gross margin X 100 -------------------- (Net sales) Net profit % = Net profit X 100 -------------------- (Net sales) More Later ! ( items in the denominator ( in brackets) have to move to the right sorry can't handle that ! )

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Sucess in Retail is in getting ur act right in a number of domains , the Pentagon & triangle Model of winning in retail captures the domains which needs to click , to suceed in retail :: Pentagon ( 5 sides ) :: Are all CUSTOMER ( external)facing Place ( Size /location /design ) Product ( Style & fashion mix /Intensity /Assortment angle ) Communication ( Positional /promotional angle ) Value :: ( the Price and Value Equation ) People ( Service /Climate /knowledge ) Triangle ( 3 sides ) , are all Internal to the Retail organisation , which will have a Big bearing on the Pentagonal sides System( IT ) Logistics ( When needed then Item there / the SCM piece ) partners ( Be the best in relations management ) The triangle sits inside the pentagon , sorry cant draw this( as in the picture shown) , best delivery on the triangle also has a great effect on the customer service angle ! Any retail organisation can be mapped on the Pentagon & triangle model ! for its success or non succ...