Digital Marketing # Everyone Knows ....

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AC , after carona era has seen a great increase in the rush for digital platforms for buying ( ecommerce) , similarly digital marketing agencies have also seen a mad rush in terms of business , however the number of digital mktg shops that have mushroomed are many , so not sure whether  all are very busy or the big and medium guys only have got the big share of the pie  !

Digital marketing unfortunately tends to work on herd mentality , not sure how it  will help in getting business up with so much of rush .

  • Everyone knows the most active keywords , and  everyone bids for the top ones only , as its safe .
  • Everyone knows that Facebook , google search , Instagram, YouTube  are a must do for any product  
  • Everyone  knows  that you need  deep pockets to make an impact , unless your product and communication has done the trick and saved  on marketing spends 
  • Everyone knows that being digital is fashionable , even if your company runs on a desktop 

Thus if Everyone knows  all this , EVERYONE CANNOT WIN  using digital  , one must find the  sweet spot for their business ,  to survive and grow , it might be more traditional mediums for all you know ., or do digital spends differently , example take new unexplored platforms , or say get behind the mid priced keywords  , or  go for very high creativity power , which might lessen the media spends  etc 


It’s good to be fashionable , but its good to see the mirror and decide and not follow the herd !!

Thoughts  Are welcome 










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