Artificial Intelligence@ MarketZing
.....as mentioned in an earlier post , the world around us is changing and changing fast , without us realising the intelligent softwares are taking over what our most important hardware , the brain used to do , that's to think !
like other domains , Marketing is getting or likely to get disrupted too , some off the disruption is already underway and surely some of us have interacted with Chatbots as an example to start with .
here is a quick update on some interesting stuff happening around AI and Marketing , some case studies , to showcase the endless possibilities/ disruptions ahead
How Albert Drove a Harley ::
aDgorithms has AI that want to take over entire advertising campaigns , Albert is the AI that interacts with marketeer and asks for info on campaign , desired outcome , TG , geography etc , and Albert takes over the rest , Harley Davidson has done a pilot with Albert in New York with some stunning results , which are a HBR case study now , please read -https://hbr.org/2017/05/how-
Website Design in Jiffy ::
Would it not be great if you have a website that made it by itself . here comes THE GRID , tell it what you want and THE GRID will deliver your website , visit www.thegrid.ai ,check it out, or check out the video ,https://youtu.be/OXA4-5x31V0, its awesome
Marketing Automation ::
Brands are using the power of AI to customise their communication , tools like Boomtrain , can send out customised emailers based on previous interactions that customers have had with the brand .
Online lingerie brand Adore Me in the US used Optimove's AI to segment their customer list and automated the segmentation process and sent customized content via email , sms in app , based on the recipients life cycle , Adore Me , saw a sharp increase in their ASP and recurring revenues
In India , there is a new setup with firsthive.com , trying to do the same on the AI front on omni channel marketing
The Way We Search is bound to Change ::
search has or is moving to voice soon with the press of a button , and Google Home , Apple Siri , Microsoft Cortana , Amazon Echo are building on this , you can now ask devices "where can i Go for shopping " instead of shopping nearby search which was typed earlier !!
Google is also using its Machine learning algorithm RankBrain to refine search results and give more details to the consumers , old keywords will get replaced with conversational keywords , topic clusters are going to be new buzz word .
Chatbots are the new Call centres ::
you type in your query and the back end AI program takes over and answers your queries and also recommends to you , unless sometimes it gets stuck and human interference is needed !
Yes , if you are wondering what happens to Humans the AI setups are selling this in the interest of productivity , better thinking among Humans , like mentioned in an earlier post Humans can also return to hunting ! , where it all started ! 😉😄🤣😐
( ps _ not an 100% original post , content collected and processed for the blog from other sites )
like other domains , Marketing is getting or likely to get disrupted too , some off the disruption is already underway and surely some of us have interacted with Chatbots as an example to start with .
here is a quick update on some interesting stuff happening around AI and Marketing , some case studies , to showcase the endless possibilities/ disruptions ahead
How Albert Drove a Harley ::
aDgorithms has AI that want to take over entire advertising campaigns , Albert is the AI that interacts with marketeer and asks for info on campaign , desired outcome , TG , geography etc , and Albert takes over the rest , Harley Davidson has done a pilot with Albert in New York with some stunning results , which are a HBR case study now , please read -https://hbr.org/2017/05/how-Website Design in Jiffy ::
Would it not be great if you have a website that made it by itself . here comes THE GRID , tell it what you want and THE GRID will deliver your website , visit www.thegrid.ai ,check it out, or check out the video ,https://youtu.be/OXA4-5x31V0, its awesome
Marketing Automation ::
Brands are using the power of AI to customise their communication , tools like Boomtrain , can send out customised emailers based on previous interactions that customers have had with the brand .
Online lingerie brand Adore Me in the US used Optimove's AI to segment their customer list and automated the segmentation process and sent customized content via email , sms in app , based on the recipients life cycle , Adore Me , saw a sharp increase in their ASP and recurring revenues
In India , there is a new setup with firsthive.com , trying to do the same on the AI front on omni channel marketing
The Way We Search is bound to Change ::
search has or is moving to voice soon with the press of a button , and Google Home , Apple Siri , Microsoft Cortana , Amazon Echo are building on this , you can now ask devices "where can i Go for shopping " instead of shopping nearby search which was typed earlier !!
Google is also using its Machine learning algorithm RankBrain to refine search results and give more details to the consumers , old keywords will get replaced with conversational keywords , topic clusters are going to be new buzz word .
Chatbots are the new Call centres ::
you type in your query and the back end AI program takes over and answers your queries and also recommends to you , unless sometimes it gets stuck and human interference is needed !
Yes , if you are wondering what happens to Humans the AI setups are selling this in the interest of productivity , better thinking among Humans , like mentioned in an earlier post Humans can also return to hunting ! , where it all started ! 😉😄🤣😐
( ps _ not an 100% original post , content collected and processed for the blog from other sites )
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