Sales & MarketZing !

Come to think most brand marketers work on demand generation and that typically consumes 80 % of their time , this post makes an attempt to rethink this age old principle /ways , in the sense from a pure demand generation play marketers need to work at driving consumption ,which according to this blog is the key for - if no consumption then the demand itself would not there in the first place ! (consumption )^2 , is a term that we are using to denote the process of driving consumption to newer level and how the rules need to change from pure demand generation to consumption drive by marketers ,lets look at some known consumption driving measures induce trial - the small sachets phenomenon which was a shampoo domain,has seen categories like pickles,hair oil , biscuits ,jams , on this bandwagon , the method is self explained change the product - guess you must have heard about toothpaste brands had increased consumption by changing the dia of the orifice ! smart move Combo deals - t

Here's a best of all latest retail news /articles from the web ... Arvind Singhal: Subhiksha and the Indian retail story Govt allows FDI in multi-brand retail Retail already correcting from its lows: Kishore Biyani UK retail major Argos to pull out of India Has organised retail lost the plot? SES Forays into Retail Big Indian Grocer Shutters Stores as Crisis Hits Birla Retail eyes 18-fold sales growth ..... look no further !

Along with all the social networking sites, there is a new wave of online shopping thats catching up , termed as " social shopping " it is nothing but the term to describe the gettting of like minded consumers on a single platform and harnesses their bargaining power , by the sheer number power . In its other avataars it uses the model of connecting to local retailers , and gets the best price comparison or it uses the price comparison and review mode . The most important marketing tool all these plaforms are trying to use is the much debated and discussed tool ,whose time has come , thanks to the internet ie WOM , word of mouth ! the platforms either give/or inform the "best deals off the street" . In the US of A , social shopping is already an established platform , the following are the sites the blog could dig out ThisNext.com : Users can browse recommended products, add them to their wish lists, recommend Crowdstorm.com : This site measures the buzz around