Sales & MarketZing !

In the retail business the lifeline continues to be walk ins to offset the high Cost of retail( COR ) , in which retail rent forms a big chunk ,add to it the operating expenses which are quite high ,COR might otherwise gobble your business ,driving Walkins into your store/s have seen over the years great degree of uniqueness , which tend to go beyond the basic " upto 50% discount " sale scream mode , here are some of the routes/ideas Indian retailers have used to get their customers in .. Database ::Knowing your customer and creating a database of your customer would typically mean that you need to run a couple of crores worth Loyalty program ,If you have spent the time & money in doing so then this should hold you in good stead ,the best example of a retailer using this medium is that of Shoppers Stop , which uses its Loyalty program ,First Citizen,to great degree off effect , everyone knows its now famous one day advancement of off sales for its golden glow customer

..here's something not many of us would have realised ,or may have realised ,anyways its interesting to note there are a lot of similarities between Telecom and Retail Business , wondering what is that , here is the connexion ... Traffic & Walkins :Telecom business depends upon something termed as Traffic ,which basically gives the usage of the consumers on your network , usually measured in terms of Minutes of usages ( Mou's ) , the same traffic is measured as Walk ins ,in retail ,which is nothing but the number of customers that have walked in your store in a particular measurement period .Both traffic and walkins are lifelines for the respective businesses. ARPU & CMS : In Telecom the average revenue that a sub on your network has generated in a month is termed as ARPU ( Average Revenue per user ) , gives a good picture of the the quality of your subscribers ,base obviously higher arpus are better , so how does it happen ..in Retail well this gets measured in te

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The One & only Indian retail Directory ! With regular updates LOOK NO FURTHER ! Department stores plus other categories :: http://www.pantaloon.com/ http://www.shoppersstop.com/ http://www.lifestylestores.com/ http://www.globus.in/ http://www.cafecoffeeday.com/ http://www.mywestside.com/ http://www.bombaydyeing.com/ http://www.primusretail.com/ http://www.piraymd.com/ http://www.mydollarstoreindia.com/ http://www.kewalkiran.com/ http://www.heritagefoods.co.in/ http://www.vishalmegamart.net/ http://www.emartindia.net/ Indian retail Information & services ::links http://www.retailyatra.com/ h ttp://www.indiaretailservices.com/ http://www.eindiaretail.blogspot.com/ http://www.rvgonline.com/ http://www.indianretailobservor.com/ http://www.indianretailangle.com/ Malls Directory of India http://www.megamalls.in/ Indian/MNC Apparel Brands http://www.levis.com/ http://www.maduragarments.com/ http://www.arvindmills.com/ h ttp://www.dinesh.com/ http://www.indigonation.c

Like other categories that have found good deal of favour among customers over the traditional neighbourhood /city specific stores , India is also on the verge of seeing a BIG shift in the way we shop around for eye wear both in the prescription and the fashion segment . Why the rush ? Margins ! Markups on frames and lenses can be as high as 250 percent, the potential for profits is enormous. Demographics make it right for Fashion & Prescription : The potential for growth is also big due the fact of the Indian demographics mix , which is skewed to youth currently ( good for fashion eye wear ) would have a size able chunk of them hit the middle age say in 10 years ( good for prescription eye wear ) ,which makes them ripe for glasses . Fashion Accessories : Like Mobiles ,watches and jewellery , glasses have also become fashionable. Many people would soon have several pairs to go with different outfits. Penetration : A size able number of Indians are in the need of correction ,don'