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Eyewear retailing ...Future is Bright !

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Like other categories that have found good deal of favour among customers over the traditional neighbourhood /city specific stores , India is also on the verge of seeing a BIG shift in the way we shop around for eye wear both in the prescription and the fashion segment . Why the rush ? Margins ! Markups on frames and lenses can be as high as 250 percent, the potential for profits is enormous. Demographics make it right for Fashion & Prescription : The potential for growth is also big due the fact of the Indian demographics mix , which is skewed to youth currently ( good for fashion eye wear ) would have a size able chunk of them hit the middle age say in 10 years ( good for prescription eye wear ) ,which makes them ripe for glasses . Fashion Accessories : Like Mobiles ,watches and jewellery , glasses have also become fashionable. Many people would soon have several pairs to go with different outfits. Penetration : A size able number of Indians are in the need of correction ,don'