Post the Recession gale !
Since we are seeing some signs of recovery in the market , post the recession gale that hit , there would be some consumer behaviour changes for sure for sometime till things change maybe , here is our take of what would happen or must be already happening :: consumers would be willing to look at cheaper options rather than the premium positioned ones ,could explain a drop in some premium FMCG brands prices in which switches can be easy say detergents or water Debt would be a on the gun point decision only as stability of jobs and emi payment is the question Savings and Mutual funds should be back again in fashion Spending would be more thought thru and not " for the sake " spend stuff which happened in the hey days Consumers would do a lot of peer check or web based info check before hitting a shopping mall / or store Value for money deals were anyways a hit ,might be a Bigger HIT , SALE ,SAVE , would be good four letter words for the consumer , like always one might say ..b