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Showing posts with the label smartphone penteration leading to offline stores

Online brands - Karma Strikes !

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its often said that what goes around - comes around , a little while back  it was a mad rush of offline brands trying to get into the online bandwagon , now it seems online brands want to get offline , here's our reading of  the Why ?  online space has  tried its best  bringing experience of buying using technology , however look , feel , touch are all still a gap  Growth cant come only from discounting and burning internet advertising spends , growth  can also come from classical distribution expansion  . Online has got stuck with discounting   with a number of consumer, its become a bargain world . do the Omni Channel act ,  offline PLUS online , why give away space to offline competition  for some startups , a differentiation move to keep  investors happy and still interested 😉 the offline space is  still the Giant Market Cake , so why not eat a piece of this everyone is doing it , why be left behind !  Technology advancement is still evolving , Smartphone and t