Pester Power Unlimited
Along with women , the other big swing factor of where to shop and what to buy is the classic Kids Pester power , what normally starts with a very innocent request for the latest toy purchase soon ends up as a full family shopping exercise ! This is interesting and here are some of our insights into how the little wonders way of making us work ! Peer Pressure : Thanks to the flood of kids TV channels ( Pogo ,Cartoon network ,Disney etc) , and the propensity of brands advertising with latest products ,which soon becomes nothing but households crazes.The best examples are Bayblades , Ben 10 watches , Goku ,barbie dolls ,back this with strong peer pressure and desire to have it , and the parents great urge of not to say NO, you have a winning combination as a brand ! Come to think of it ,most of these are a couple of months fad and dies down ,but surely does so after pinching the parents purse ! Milk the emotions ! :Knowing very well that there is an emotional connect to their kids , p