Market Share is just a Headline ?
Writing after a long long time – Must say the world has changed, our prediction of ecommerce boom has just taken shape or is just taking shape , its another matter at what cost or profits currently . are operators buying share from the market ? As a marketer , the only thing that matters most is customers and what they are experiencing with your product/ service ,and how do we leverage this to get more new consumers , but most of us get carried away with the need off share more than the experience part , in any product category , share does matter , but how much of this comes in what cost is the issue . Can a brand garner consumers thus share and then change the business model when it suits them ? or it depends on the category , for instance in ecommerce it will be difficult to change the model as stickiness to a platform /firm might not exist , plus price warrior competitors would be still around to mop up .You could still do so with a complete change in your business