Inflation must be one of the most discussed word in the recent times , suddenly its become a like a virus that's slowly but surely eating into our wallet ,with some of us realising it some not realising it ! Most premium retailers had just recovered from the great IPL cricket led footfall crunch , now comes in the Inflation virus ,these are really testing time for retail brands and retailers,there are reports of a 40 % drop in sales in some premium brand over the last year , as everything in retail starts with the footfalls and if that starts drying up ,the cost of retailing can Kill you soon . The Blog believes that retailers who have built their models with every day essentials ( the rice /vegetables /groceries ) , need not have sleepless nights as consumers would anyway need them in spite of the inflation or not ! as a retailer into essentials retailing said "consumers cant stop eating due to inflation ,so will continue to sell vegetables " ,the key is that consumers w
