Sales & MarketZing !

Here is our take of some great Indian marketing /market myths :: Great Penteration opportunity :: The biggest marketing myth of India is the great penteration stories ,any product category is quoted to have low penteration and thus the vastness of the market is shown .Whats missing is the relevance of right TG of population for the product ,when you are aware that a number of Indians still live in rural and are below poverty !Then these opportunities of penteration becomes questionable .( examples ..Indian per capita beer penteration is 0.6 litres ..in US its 100 litres ) There is no doubt that we still have huge mass of population of say middle class consumers that cud end up looking equivalent to certain country opportunities ,whats middle class in India is it comporable to other countries middle class ,would they have same spending powers of other countries ? Rural Markets ::Most of us tend to think that rural is largely agriculture ,rural consumer have lesse