Low cost Play!
L ike we had mentioned earlier in this blog sunrise industries like telecom , insurance , airlines , and retail have the same environment in terms of the work , the big low penetration story in the market :) ,the future is bright ,market is big , haven't we heard all this ! But one common factor which is bleeding all of these sectors is the low price play being ventured into by some of the players ( 1 rs travel , lowest prices , lowest premium but highest insurance ), the latest to join in this play is the telecom sector( 1/2paisa per sec ) , so how long would this continue ? Low price has helped in building in volumes and - Buying- customer market share ,and also opening up the market by getting at the " non users " all this doesn't seem to be sustainable for long --as even in retail- low cost -high volumes -doesn't mean PROFITS , so it would be a careful MIX or category play to compensate the low margins , its here that private labels come to play . Its also