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MIND 1 SHELF 0

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What's on your consumers mind is it on the shelves ? is a good question to always ask both at a marketing front and on the operations front in retail , or any other consumer product business . Brands spend crores in driving awareness and desire , when the consumers come seeking in for the product , its a sheer waste when they dont find what they have come looking for .This is what the blog would term as "mind1 shelf0 "(tm) phenomenon ( where on the mind gets 1 , not on your shelf gets 0 ) So why does this happen always , yes its a historical issue but never is addressed ...here is this blogs take on the why piece i) Too many variants ::most of the problems occur due to the brand's great desire to satisfy everyone , thus the great urge for more skus 'which could take the shape of too many colors ,sizes , contents etc , so more the variants more the chance of "mind 1 shelf 0 " phenomenon ,take a max of two winning variants , with proper de