Shoppers stop, Lifestyle ...vs standalone brand stores
The lifestyle retailing space dominated by Shoppers , lifestyle , and the globus off the world has already seen some heat being faced , by them ,with the catchment radius shrinking by the day , added to the fact that there is a growing lethargy to drive far to reach out to shop , the biggies were facing the heat , now to compound problems powerful brands have spun off in a big way on their own ! or about to be launched all over , some examples would be brands like Levis , lee , reebok etc whats happening is that these MNC with money to spend have suddenly realised that there is a market in for them everywhere even in B,C class towns ,so you could now buy an excellent pair of Levis at Calicut ,with the same kind off ambience + experience , and not have to wait for the earlier trip to a bigger city to lay your hand on a pair off Levis ,which you would have bought from say a shoppers stop !!, so catchment is shrinking from this angle too ! Brands have also realised though painful intiall