Future bazaar - billion dollar dreams
Going in line with our last post on the coming dotcom wave in India ...Future bazaars recent advtg blitz backed by its reworking of the site and relaunching it in one way .By doing all this the Future Group is envisaging a close to 10 perct of its total group turnover from the e route ,which is a whopping 3000 crores from future bazaar in the nxt 5 years , which is big in any terms ,close to a billion dollars , what say ! Future Group intent is clear that use other mediums to reach out consumers thru the e route which should be cheaper than the brick and mortar route , plus suddenly increases the reach among the nook and corners of the country and the globe if needed , plus also address the segment ( mentioned in this blog earlier ) which doesn't want to take the trouble of scouting out for goods , wants everything home delivered ! the lazy bums segments Being cheaper than the other traditional routes ( no rentals , no warehousing costs , no floor staff , u wud have some other cos