India's Super bowl
Indias super bowl ? we mean the IPL tamasha has started again this year ,unlike the last year the engagement with the consumers is quite weak , thks to the rains , South africa and maybe with the novelty factor diminshing . When India's super bowl picked up then traffic to retail outlets fell crazily last year , this year we are sure that thanks to recession the traffic was anyways lower so the retailer wudnt havent felt the pinch like last year . Brands like Indigo nation , Reebok , Puma etc have tried to capitalise on merchandise sales thanks to their spends for sponsorships , dont think this kind of tie up is helping in anyway in getting footfalls , even if they are getting them the merchandise seem to be outpriced ! Retailers with good eat outs joints have tried to get the customers in with some good sit and watch deals but the great lethargy factor is keeping the consumers at home . Indias Super bowl seems to have been hit by the recession bug too , would like to hear from y