Buy(A)namics - Why do we Buy ?
...its an ever interesting topic the dynamics of buying ! termed as B(u)ynamics
Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals/holiday seasons etc are just one reason for buying More and not the ONLY buying reason like in the past .
So what makes us Buy or Buy MORE ! here is our take on B(u)ynamics !
others have it ! so will have I ::,classic one that would clearly elaborate this is the recent Iphone/ipad phenomenon or the good old walkman , you need to be the in thing !
Social Shopping ! thanks to the influence via social media , need creation has suddenly become more easier , consumers are more educated and thus as an example the buying of Yoga Mats and Organic Oranges !
buying is like eating out !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc .
Plastic money ,Apps & Payment Wallets ! ::more consumers are surely getting enrolled into credit card lure , numbers in terms of cardholders are low , but is growing .As long as it was cash deals alone we were "under check " ,with Wallets and APP's making transaction simpler it adds to the barrier breaking , the reasons for buying will get more flimsier in the future :)
Stress Blanket !:: this one mite be debatable , more consumers are stressed out than earlier, for instance a drive back from office to home that was considered to be a peaceful activity , well not anymore , more consumers are looking at shopping as a good blanket on the everyday stress .So u end up buying more than you want just to get that good feeling of getting something new , though that purchase mite not be necessary at that moment .
Offers ! ::the other reason for buying ( more ) is some good offer that's running , most retailers are undercutting prices below than the MRP ( hope brands are aware of these moves ! ) hitting directly at small kirana store for sure , so when one walks in to these outlets and see some attractive deals you walk in to the well laid trap .Plus if you see value you buy more or unplanned items , the combo deal usually works !
Buy because its New , lets try !:: We Buy when we see or communicated about a new feature /product and there is great urge of lets try it , which leads to the Buy ! Buy because I have arrived .. consumer buy certain high end products to make the I have arrived statement it could be a SUV or the latest LCD /Plasma TV , a spanking bungalow etc , so yes i have these ,thus i have arrived !
SALE ! ::people throng to buy when they hear this 4 letter word SALE ! anything on discount kindles the Buy urge
I didnt want it ,but was sold to me !:: We tend to generally trust other human beings , so when salesman says good things about you which connects with you and the product your ego boost ends up closing the sale, "say for your fair skin this cream would make it fairer" , you build a emotional connect with the functionality and out comes the money , or say "why a insurance policy best fits your high profile life ", thus boosting your ego and hooking you on !
Appearance makes the difference ! :: what looks good generally gets in the shopping bag for sure, Packaging and Presentation makes the difference , plus jo diktha hey woh biktha hey
shopping cart :: and see the items per customer go up when you have a shopping cart with u , its a standard retail sell more per customer program !
More later on B(u)ynamics later , must add its got more reasons , would welcome any inputs !
Well fact remains that buying these days has no occasions like the good old times ,these days there are 365 days occasions , the festivals/holiday seasons etc are just one reason for buying More and not the ONLY buying reason like in the past .So what makes us Buy or Buy MORE ! here is our take on B(u)ynamics !
others have it ! so will have I ::,classic one that would clearly elaborate this is the recent Iphone/ipad phenomenon or the good old walkman , you need to be the in thing !
Social Shopping ! thanks to the influence via social media , need creation has suddenly become more easier , consumers are more educated and thus as an example the buying of Yoga Mats and Organic Oranges !
buying is like eating out !:: it happens at the spur of the moment and is completely unplanned these days unless there is a an important occasion like a wedding , travel ,monthly shopping etc .
Plastic money ,Apps & Payment Wallets ! ::more consumers are surely getting enrolled into credit card lure , numbers in terms of cardholders are low , but is growing .As long as it was cash deals alone we were "under check " ,with Wallets and APP's making transaction simpler it adds to the barrier breaking , the reasons for buying will get more flimsier in the future :)
Stress Blanket !:: this one mite be debatable , more consumers are stressed out than earlier, for instance a drive back from office to home that was considered to be a peaceful activity , well not anymore , more consumers are looking at shopping as a good blanket on the everyday stress .So u end up buying more than you want just to get that good feeling of getting something new , though that purchase mite not be necessary at that moment .
Offers ! ::the other reason for buying ( more ) is some good offer that's running , most retailers are undercutting prices below than the MRP ( hope brands are aware of these moves ! ) hitting directly at small kirana store for sure , so when one walks in to these outlets and see some attractive deals you walk in to the well laid trap .Plus if you see value you buy more or unplanned items , the combo deal usually works !
Buy because its New , lets try !:: We Buy when we see or communicated about a new feature /product and there is great urge of lets try it , which leads to the Buy ! Buy because I have arrived .. consumer buy certain high end products to make the I have arrived statement it could be a SUV or the latest LCD /Plasma TV , a spanking bungalow etc , so yes i have these ,thus i have arrived !
SALE ! ::people throng to buy when they hear this 4 letter word SALE ! anything on discount kindles the Buy urge
I didnt want it ,but was sold to me !:: We tend to generally trust other human beings , so when salesman says good things about you which connects with you and the product your ego boost ends up closing the sale, "say for your fair skin this cream would make it fairer" , you build a emotional connect with the functionality and out comes the money , or say "why a insurance policy best fits your high profile life ", thus boosting your ego and hooking you on !
Appearance makes the difference ! :: what looks good generally gets in the shopping bag for sure, Packaging and Presentation makes the difference , plus jo diktha hey woh biktha hey
shopping cart :: and see the items per customer go up when you have a shopping cart with u , its a standard retail sell more per customer program !
More later on B(u)ynamics later , must add its got more reasons , would welcome any inputs !
Comments
Looks like you have people like me covered.